Brijuni was established by Kenn Smith in 2006 as the first Image Consulting firm in Vietnam.
In the years leading up to founding the company, Smith became aware of opportunities to establish a truly bespoke service for a niche clientelle in the region. He began learning design and experimenting with various tailors under the brand "Ashlyn Morgan" (named for two of his children).
In 2010, having recruited its chief tailor Do Thanh Binh and their beginning team, Brijuni began producing suits and other bespoke garments under its own label.
The following year, Smith was selected by Business Style magazine (published by Nam Huong Corp., Vietnam) for its "Mark of Respect: Vietnam's Top 100 Business People" Award.
In the years that have followed, the brand has grown, serving many top clients in Vietnam and attracting clients from Australia, North America, and Europe.
Cooperation and support of top fabric producers along with careful attention to critical feedback from knowledgeable, demanding clients has pushed Brijuni to be renowned for its quality, attention to detail, and high value.
Where many regional competitors measure a client, wait for them to select a fabric, then offer a few fashion magazines for selecting designs, Brijuni offers expert service ... a consultation with one of the few modern couturiers (a specialist in custom design) who takes into account each client's unique blend of body type, coloring, occupation, situation, and the intended impression; then careful measurements are taken and design is carefully discussed. Each client has patterns created especially for them, then production commences with enough fittings to arrive at the client's desired result.
Brijuni tailors every product and service we offer to enhance the unique qualities of each client.
We are committed to perpetually improving our knowledge and skills and imparting these lessons learned to each new member of the team, as well as with our valued clients.